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Email Campaigns
Email Campaigns involve sending bulk marketing
emails to a target audience. Running a successful email campaign
goes farther than merely sending mails. It is a systematic process
to be followed in order to achieve the desired ROI. Email Campaigns
are quite different from banner
ad campaigns and link
building practices.
MachroTech, in addition to its online
marketing solutions, provides bulk E-mailing solutions that
enable businesses to send bulk email to their target audience in
order to achieve various marketing objectives such as announcement
of a product release, publishing an email newsletter, targeting
new audience to attract them use their products and services, or
informing an existing client base about the latest news and developments.
Email marketing can be one of the most valuable
and well-organized ways to influence purchases and keep customers
informed and happy. It is also extremely inexpensive. When accomplished
effectively, and with sensitivity of customer inclination, email
has a striking impact on purchasing actions, online and offline.
Below are some of the facts and figures related to email marketing
campaigns obtained through a DoubleClick sponsored study.
The study of DoubleClick for the year 2002
shows, that as a result of receiving permission-based email
- 68% of consumers have purchased online
- 59% have purchased in retail stores
- 39% have purchased through catalogs
- 34% through call centers
- 20% through postal mail
According to the study, 78% of online shoppers
have made a purchase after clicking on an email. Of this year's
online shoppers, one-third (33%) have clicked through an email and
purchased immediately, while another third (35%) have clicked through
and purchased later online, and another 9% have clicked through
and purchased later offline.
- 66% of online shoppers plan to use email to purchase during
the holiday season
- 48% plan to use email to assist in purchasing for birthdays.
- 86% of online shoppers have purchased from the same merchant
more than once
- (46%) have used a coupon or code when shopping online during
the past year.
The major factors contributing to the conversion
of the reader of an email into a customer are: the content of your
email, the subject line of the email, and the address from which
the email is sent. The study by Double click found that the 'From'
line is the most important factor motivating consumers to open emails
(60%), whereas 35% cited the 'Subject' line. Within the subject
line, discounts and news are what appeals most to consumers. While
a discount was the most compelling motivational factor for making
an immediate purchase after clicking on an email (70%), merchant
recognition was significant (60%) underscoring the impact of branding
on consumer sales.
The study also shows that customization of email
can be a further driver of a consumer's decision to make a purchase.
- 62% of consumers 'always' or 'sometimes' request customized
content in their permission-based email
- 91% prefer content based on interests that they have specified.
- Of those customers that request customization, a third (35%)
are more likely to make a purchase as a result.
Email was cited as consumer's preferred method
of communication from merchants (75%), followed by postal mail (20%),
with 0% preferring telemarketing. Email is also replacing the telephone
for customer service. Seventy-eight percent of consumers have communicated
by email with customer service representatives during the past year.
Of these, 57% prefer communicating with customer service by email,
versus 38% that prefer customer service communication via the phone.
We take into consideration your business-critical
initiatives to help you design and market your email campaign in
order to fetch the best ROI. We offer you practised and proficient
management of email campaigns with the help of some of the proprietary
tools to attract your targeted audience to act immediately.
We help you:
- Catch the targeted audience’s Attention
- Generate Interest with the help of relevant and at times desired
information
- Arouse Desire by solving their problems or attending their respective
needs
- In making it easy for your targeted audience to take Action
- Make certain that the Action provides Satisfaction.
For any further information on email campaigns,
please feel free to Contact
Us.
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