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INTELLIQUOTE
www.intelliquote.com
Case:
IntelliQuote is an insurance marketplace that allows consumers
to shop online for auto, home, health and life insurance quotes.
Operating since 1997, IntelliQuote helps online consumers
find best-of-class insurance products that meet their individual
needs.
By generating business for different insurance companies,
IntelliQuote is paid a commission based on the number of generated
leads. To assess their bottom line, IntelliQuote needed an
application that reliably and accurately measures visitor
clicks to the listed insurance companies web sited as well
as the efficiency of the different online marketing campaigns.
Solution:
MachroTech developed a fully database driven, password protected
B2B online application that provided IntelliQuote with unprecedented
flexibility to measure the number of user clicks generated
through their website to individual insurance companies. Fully
integrated with IntelliQuote's internal system and complete
with a full-featured backend management console, the application
allows administrators to monitor, manage, and track inquiries
and then calculate the corresponding commission according
to their pre-set agreements with insurance providers.
The system implemented by MachroTech gives IntelliQuote the
ability to make informed business decisions and check the
validity the data furnished to them by their clients against
their own statistics. For IntelliQuote the information provided
by the traffic monitoring application translates into revenue.
Every click counts for IntelliQuote and MachroTech makes sure
every click is counted correctly to turn clicks into $$.
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